Google optimise sunsetting and what should i do

We're going to talk about a topic that's been making waves in the digital marketing world: Google Optimize's sunsetting. Yes, you heard that right, Google Optimize, the popular website testing tool, is going away soon. But don't worry, we've got you covered. In this article, we'll explore the reasons behind the sunsetting of Google Optimize, and we'll also look at some alternative products that you can use for website testing.

First, let's address the elephant in the room: why is Google Optimize going away? Well, according to Google, they want to focus their efforts on other products, like Google Analytics and Google Tag Manager. While it's sad to see Optimize go, it's also exciting to see what Google has in store for us in the future.

Now, let's talk about some alternatives to Google Optimize. There are plenty of options out there, but we've narrowed it down to few: VWO, Optimizely, AB Tastley, Convert.com and Crazy Egg.

Let's start with VWO. VWO, short for Visual Website Optimizer, is a popular testing tool that allows you to run A/B tests, multivariate tests, and more. One of the biggest advantages of VWO is its user-friendly interface, which makes it easy for even the least tech-savvy among us to run tests. On the downside, VWO can be a bit pricey, especially for smaller businesses.

Next up is Optimizely. Optimizely is another popular testing tool that allows you to run A/B tests, multivariate tests, and more. One of the biggest advantages of Optimizely is its integration with other popular marketing tools, like Salesforce and Marketo. However, Optimizely can also be a bit pricey, especially if you're looking for more advanced features.

If you're looking for a more budget-friendly option, then you might want to check out AB Tasty. This tool offers A/B testing, personalization, and a range of other optimization features at a lower price point than some of the other options on this list. AB Tasty also offers a user-friendly interface and integrations with popular tools like Google Analytics and Salesforce. On the downside, some users have reported issues with the tool's reliability and support.

Convert.com. This platform offers A/B testing, personalization, and advanced targeting options. Convert.com also offers integrations with popular tools like Google Analytics and Salesforce. One of the biggest pros of Convert.com is its flexibility - it can be used for both small and large-scale testing projects. However, Convert.com can be quite pricey, especially for larger businesses.

Finally, we have Crazy Egg. Crazy Egg is a bit different from the other two tools we've mentioned. Instead of running A/B tests or multivariate tests, Crazy Egg provides you with heatmaps that show you where users are clicking on your website. This can be incredibly useful for identifying areas where your website needs improvement. On the downside, Crazy Egg doesn't offer as many features as the other two tools we've mentioned.

So there you have it, three alternatives to Google Optimize. Each tool has its pros and cons, so it's important to choose the one that's right for your business. And remember, just because Google Optimize is going away doesn't mean that website testing is dead. In fact, it's more important than ever to test your website to ensure that you're providing the best user experience possible.

Now, let's wrap things up with a little humor. Why did the website cross the road? To get to the other site! Ha, ha, get it? Okay, maybe that wasn't the funniest joke, but hopefully it put a smile on your face. And who knows, maybe it even inspired you to test your website's sense of humor. After all, testing is what it's all about.

If you need any help your self deciding which avenue gives a shout and we are more than happy to help you in your CRO journey.