How is Ai changing the game of digital marketing

Artificial Intelligence (AI) is changing the game in the world of digital marketing. It's like having a superhero on your team, only this one won't wear spandex and fly around in a cape (although that would be pretty cool…but maybe creepy).

With AI, we can now analyse customer data faster than The Flash on a caffeine high. Use machine learning algorithms to identify patterns in customer behaviour and we can create personalized marketing campaigns that make our clients look like mind readers.

But that's not all - chatbots are becoming smarter than Sheldon Cooper, using natural language processing to provide customer service that's so good it'll makes Siri blush. And AI-powered advertising campaigns are so targeted, they make Hawkeye look like he's throwing darts in the dark.

For example, one AI-powered tool being used is Adext. This AI platform optimizes clients' Google and Facebook ads in real-time, making sure they get the most bang for their buck. Adext uses machine learning to analyze ad performance data and then adjusts targeting, bidding, and creative elements to improve ad performance.

Another AI tool is MonkeyLearn, which uses natural language processing to analyse text data. MonkeyLearn analyses social media posts, customer reviews, and other types of text data to gain insights into customer sentiment and behavior.

And who could forget about Amazon's Alexa? We don't use her in our marketing campaigns (yet), but she's a great example of how AI is changing the way we interact with technology.

In conclusion, AI is a game-changer in the world of digital marketing. It's like having a superhero on your team that can analyze data faster than a speeding bullet, provide customer service better than a butler, and target ads more accurately than a marksman. So if you want to take your digital marketing to the next level, come join the AI revolution with Busy Body Digital